About Valeria Rusto

Curiosa, Sperimentatrice e sempre in cerca di nuove ispirazioni. Persona carismatica e dallo spirito avventuriero.

Black Friday 2023 at Fratinardi: three tips to make the most of it!

Posted on 2 November 2023 by Valeria Rusto

Are you ready to get involved? Black Friday is just around the corner, and it’s the perfect time to embrace your fashion-addicted streak here at Fratinardi! This time, in a decidedly ‘extreme’ way. Forget your caution, because the fashion world is about to become your playground. Starting from the last weekend of November, lots of discounts are waiting for you and your desire to shop!

So what should you do to prepare for this magical moment? Follow this short guide and you won’t miss a beat.

Pre-Black Friday Training

Before taking the field, it is essential to know what you want to buy! Make a list and divide it into two parts: what you need and what you want. Do you really need that Valentino bag or is it just a whim? What about a pair of shoes from the Hogan collection?

Start by browsing our fall/winter 2023-2024 collection and don’t forget the Outlet section! Mark the items you want most and wait for our discounts: you’ll already know what to buy and Black Friday won’t be scary anymore!

Take your time

Choose a time of day to dedicate to shopping: whether it is your lunch break or the evening before going to bed. Shopping between a call and an office meeting will not really save you money because it does not allow you to really choose products. A thousand times better a well thought-out shopping spree to which you devote the right amount of time than a hasty, haphazard one. Only then will you really save money in the right Black Friday spirit.

Forget doubts

You’ll end up buying that Marella dress or Love Moschino bag anyway. Might as well take advantage of it now! Go shopping and leave your doubts behind. Thanks to our super discounts you won’t regret it.

Whether you are looking for the perfect Christmas present or something special for yourself, at Fratinardi we have everything you need to make you happy.

Between old and new collections, you’ll find trainers, bags, loafers and much more. All you have to do is keep an eye on our socials for offers and products to add to your wish-list.

How long does Black Friday last?

Black Friday this year will fall on November 24th and we at Fratinardi can’t wait to satisfy your requests! Everything you want you will find on sale with discounts of up to 50%!

It must be said, however, that the Black Week trend has been spreading in recent years. What is it about? Simply, the discount week starts from the Monday before the official Black Friday date. Consequently, the first discounts will start from November 20th and will last until Cyber Monday, the 27th.

We hope you are as excited and excited as we are for this week of wild shopping!

Conclusion

The most exciting of American traditions is waiting for you to celebrate! You will find the best brands only here at Fratinardi at discounted prices! Whether you choose to shop in our shops in Battipaglia (Salerno, Italy) or online at Fratinardi.it, you will find quality clothing, shoes and accessories to suit your needs.

Let yourself be guided by your love of shopping and choose from thousands of products in our catalogue: everything you want is just a click away!

Newborn gift ideas 2023: Alviero Martini 1a Classe Junior

Posted on 26 October 2023 by Valeria Rusto

The arrival of a child is always a great joy, whether it is one’s own child, a friend’s child or a grandchild. Among the many questions and anxieties that arise during those nine months of pregnancy, one question does not leave friends and relatives of new parents: what to give the unborn child?

To be on the safe side, we at Fratinardi recommend the new Alviero Martini 1a Classe Junior line: rompers, covers, layettes and much more for the perfect gift!

But that’s not all: if you are new parents grappling with your first layette, don’t miss this article. You’ll find lots of useful ideas, including rompers and accessories, so your baby won’t miss a thing.

Winter layette: cold is a problem… or maybe not!

When a baby is born, especially in late autumn and winter, we tend to think that the baby’s greatest enemy is the cold. This is not exactly so, but for a very simple reason: instinctively, we tend to dress the newborn baby as much as possible so that he or she does not suffer in cold temperatures. This leads the baby to sweat and suffer the heat more than one would think.

To prevent this from happening, checking often whether the baby is sweating is ideal. Do not rely on the temperature of little hands and feet, because their circulatory system does not work like ours, rather, check behind the nape of the neck whether it is cold or warm.

The ideal is to dress the child in onion skin. Using several layers of clothes is ideal for uncovering and covering the baby when necessary, avoiding drastic temperature changes and making him or her suffer from both heat and cold. For example, for a winter’s day prefer a warm cotton sleepsuit, combined with a jumper and a blanket, not forgetting, of course, a hat! This will make it easier to avoid temperature changes.

Preparing the layette

Consequently, if you are preparing your baby’s layette or thinking of giving one to new parents, then don’t forget these tips:

Prefer thermoregulating fabrics and natural fibres: cotton is your best friend (and all Alviero Martini onesies are created with this material);
Blankets and caps are a must-have: a bit like platform moccasins this year, only in a baby version;
Bibs and dresses are never too many.

Having agreed on these simple points, let’s move on:

How to prepare a layette

We have already talked about it in a previous article, but ripetita iuvant (high-level quotes): bibs, bodysuits, hats, blankets and many, many onesies.

Babies get dirty often, so having a few more is always better than a few less. Which then ends up with you parents being ready to leave the house, the baby is in the pram, clean and smelling good… And getting dirty. The onesies are all in the washing machine: what to do? Here comes to the rescue that famous extra onesie you didn’t know whether to buy.

If you’re not the parents? Do mum and dad a favour and buy the Alviero Martini Prima Classe gift boxes: simple and complete with bib, onesie, blanket and cap. What better gift? Not only a nice gift to look at, but also a great one for new mothers and fathers who can’t help but thank you.

And they are also available in three colours:

Borsoni: per il parto e per il cambio

If gift boxes don’t convince you or you are a mother-to-be struggling with the suitcase for childbirth, Alviero Martini 1a Classe comes to your rescue: a duffle bag designed for all needs, from hospital stays to the first outings with baby! Comfortable and roomy, it has lots of pockets so you can put everything in it: nightgowns, mummy’s slippers and sanitary napkins, the baby’s thousands of rompers and nappies, and all those things you might need during those days and even afterwards! In fact, each bag comes with a portable changing mat for outings with the baby.

And if that is not enough for you…

But what if you want more? Well, you should know that Alviero Martini has created a series of rompers, outfits and more designed specifically for your child’s comfort. Quality, warm and comfortable garments for the winter season. Perfect for new parents who choose the best for their children and for anyone looking for the perfect gift!

The Alviero Martini Prima Classe covers, for example, are 95% cotton and 5% elastane, two materials that together give softness and comfort to the baby thanks to the elasticity of elastane and the warmth of cotton:

Or the caps and headbands, to protect their little ears from the cold and wind, made with the same care and materials. They are not only practical but also beautiful!

Then there are the bibs, with adjustable clip fasteners, to accompany the little one as he grows and to prevent his pretty onesies, always by Alviero Martini, from getting dirty.

Conclusion

We have seen how Alviero Martini 1a Classe is the right choice when it comes to children (and not only): in our stores and online, you can find a vast collection of shoes by this brand, both for her and for him! In short, a brand that makes the whole family happy.

And if, on the other hand, your taste in children’s clothes differs from what we have presented to you today, you will find many other brands that are just right for you: Maglificio di Verona, Nanan, Illiana, Alice Pi… These are just some of the names you will find at Fratinardi. Each brand and each garment is chosen according to strict criteria that assess their quality and comfort, to guarantee your little ones comfortable garments that will accompany them as they grow.

We are waiting for you then, in our shops in Battipaglia (Salerno, Italy) and online at Fratinardi.it/en!

Hallowen 2023: three last-minute looks to be frighteningly glam!

Posted on 19 October 2023 by Valeria Rusto

Halloween, at least in Italy, is a divisive holiday: between those who find it a goth carnival and those who consider it a pagan custom to be eradicated, there is no one idea that brings everyone together. Nevertheless, it is increasingly celebrated not only among children but also adults.

The tradition of Halloween has uncertain origins (more on this in a moment), but its costume parties are certain. And if you are wondering how to dress up for Halloween, don’t worry: we at Fratinardi are here to recommend 3 last-minute looks for your fancy dress parties!

A little bit of history

We’re not here to bore you, so we’ll keep it short: it’s not the Devil’s Day as is often believed, but a Christian ( and that is right) and Catholic holiday that originated in Ireland with probable Celtic origins. That it later became a consumerist and commercial holiday is just the ‘natural’ evolution of every Western celebration (Christmas, Valentine’s Day… Carnival…).

Tradition traces its origins back to Samhain, the Celtic New Year, celebrated on 31st October. On that night, it was believed that the boundary between the realm of the dead and that of the living became blurred. The souls of the dead returned to Earth to greet their loved ones, who left food on the table especially for them. Another version has it that they lit fires and wore masks to frighten the souls who returned to Earth on that night for the same reason.

With the arrival of Christians in England and Ireland, All Saints’ Day was established in its place to counteract a die-hard tradition and the last day of October became All Hallows’ Eve, hence the word Halloween.

The Irish changed their traditions over time and, amidst vigils and prayers, it was not uncommon to see medieval beggars on Halloween night asking for food by knocking on house doors in exchange for a prayer to their dead: if they refused, they wished misfortune and bad luck. Hence the more famous trick-or-treating.

The celebration evolved over time, leaving behind traces of the distant Celtic past and remaining essentially a Christian festival. Only when Irish migrants, in America in search of fortune, exported it, did it become what it is today: a harmless consumerist holiday that today gives us frighteningly glam parties!

Three last-minute looks for your party

If you have been invited to a Halloween party and you really don’t know how to dress up, we at Fratinardi can help you. Girls, don’t worry: we have the solution to everything. Going through the trends of this 2023, we have found the perfect looks for all tastes!

WITCH: FOR THOSE WHO DON’T GIVE UP FEELING SEXY

If you like to dare with femme fatale looks in everyday life, then you certainly can’t pass it up on Halloween night. For you, we have come up with a sensual look that never goes out of fashion.

A Marella slip dress (to be cinched at the waist with a Liu Jo belt) teamed with a Love Moschino handbag and NeroGiardini stiletto ankle boots. Is it cold? Then go with a Flacomina fur coat to protect yourself from the elements.

WEDNESDAY ADDAMS FOR A FRIGHTENINGLY CYNICAL HALLOWEEN

If you’re feeling cynical and want the world to know it, emulating your heroine Wednesday Addams is for you!

For you, we’ve come up with a style that’s a bit bon ton but with punchy details: a sheer Patrizia Pepe dress with a studded collar. You can’t fail to match it with our Ermanno Scervino studded shoulder bag and Dr. Martens loafers. Also here, if the cold weather is looming, we thought of a Marella coat.

Barbie for a day

Pink lovers of the world: this Halloween you will rule it! Barbie is back in the limelight with her film and we are taking the opportunity to become her for a day.

A sparkling fuchsia dress by Fracomina, Love Moschino handbag and Marella coat, both strictly pink! The shoes? A fantastic cream pumps with a gold heel by Guess.

Visualizza articolo

Conclusion

Whatever your style, don’t give it up on Halloween night! We at Fratinardi hope we have given you some great suggestions and helped you find the perfect costume!

Remember: you can find us in Battipaglia (Salerno, Italy) and online at Fratinardi.it/en. Whatever you need, shoes, clothes or accessories, we will be happy to help you find what’s right for you.

NeroGiardini: contemporary and traditional in the new F/W 2023-202 collection

Posted on 17 October 2023 by Valeria Rusto

NeroGiardini: contemporary and traditional in the new F/W 2023-202 collection4

NeroGiardini renews itself while keeping up with tradition. Yes, it may sound like nonsense, but it is hard to find a better phrase than this to describe the new collection of the renowned Made in Italy brand.

NeroGiardini‘s is a shoe that, for over fifty years, has changed in form while remaining the same in quality and attention to detail. It is not a shoe that tires, that goes unnoticed, that disappoints: it is NeroGiardini, full stop.

And this year, too, it amazes us. In the new fall/winter 2023-2024 collection, the brand shows us its very personal and highly original take on this season’s trends, demonstrating the true meaning of Made in Italy craftsmanship.

Curious? Then read on to find out more!

Elegance wears NeroGiardini

Always elegant in its simplicity, NeroGiardini reconfirms itself as a classy brand at affordable prices. From boots to ankle boots and loafers, there is not a single shoe that disappoints the sense of taste. It is a fact and there is little to argue about: whatever the time, you will find a shoe to suit the occasion. Of course, always chic!

So let’s discover this season’s top models. We at Fratinardi are sure that among them there is the perfect shoe for each of you.

Never too young for… loafers

When we were little, we used to see our grandmothers wearing loafers all the time. Unconsciously, we convinced ourselves that they were shoes for people older than us. Well, we had to change our minds: you are never too young for loafers. I realised this too late and decided to buy them this year. NeroGiardini certainly gave us a little push with its fantastic models.

With or without platforms and even heels, they are perfect for the office, evening outings, aperitifs… Maybe not for the gym, but certainly suitable for any other occasion!

Man or woman, you can’t not have at least one pair in your shoe cupboard. And if you don’t have any, or for you moccasins are never enough, you just have to choose a model!

Let’s start with the classic: low loafers with metal details for her and simple but elegant for him. Always 100% genuine leather and always fashionable. Perfect for whatever occasion you want to be chic and practical without ever going wrong.

Always magnificent and certainly more special are the block heel loafers designed for her. Whether black, brown or beige, they are comfortable and elegant at the same time. Perfect under cigarette trousers or midi-cut skirts, we recommend buying them from the Marella or Gai Mattiolo dress line:

More in line with the new trends, however, is the loafer with platform. Much loved by younger girls, it is usually paired with jeans, skirts and dresses that are less sophisticated but still have a great effect.

Ankle boots

These shoes have the extraordinary ability to give style even to that old pair of jeans buried in the wardrobe for centuries and which, despite the worn fabric, we insist on not throwing away. Yes, we all have one. No, we won’t throw it away. We might as well wear it, it’s so street-style, and why not, precisely with NeroGiardini ankle boots.

Let’s see together what the brand offers us for this fall/winter.

BLOCK HEEL ANKLE BOOTS

Easy and basic. Easy to match. Perfect for almost any situation… They’re the kind of shoe a woman’s shoe cupboard can’t be without. A safety net, that is, for those slightly casual chic evenings when you don’t feel like getting ready.

Trousers, black ankle boots, jumper and you fly!

And while we fly, here are the models proposed by NeroGiardini:

FINE HEEL ANKLE BOOTS

Here we go more on the elegant side. Stiletto heels and the like have the ability to lend elegance to any shoe and consequently to your outfit, even the most casual. Paired with a skirt, the kind that is soft and not too short, they create a great bon ton outfit and are ideal for experimenting with unique combinations that you had never thought of. Let’s take a look at the models in this collection:

Boots

Finally, let’s talk about them. A little more casual, with a simple line and few details, NeroGiardini‘s are suitable for rainy autumn days, as well as colder winter days, where double socks become the norm.
Perfect under a pair of jeans as well as a skirt, they are perfect for more informal outings.

Our star brand offers them to us in several variations, from mid-calf to knee-length. However, if there is one thing NeroGiardini does not lose, it is the simplicity that characterises it, where simple is a compliment. Minimal is an added value: it allows you to always be elegant and never out of place.

Conclusion

Without a doubt, NeroGiardini is the choice for you! Simple, fashionable shoes that can be worn under any outfit and on any occasion.

Craftsmanship, Made in Italy quality, class and elegance are put at your disposal in these models as in others. Giving up such a shoe means depriving yourself of something unique and we at Fratinardi don’t want that to happen! What are you waiting for to buy NeroGiardini?

You can find the brand on our website Fratinardi.it and in our shops in Battipaglia (Salerno). In addition to NeroGiardini, you can choose from many other brands such as Geox and Hogan. Come and visit us, our shop assistants and personal shopper will be ready to help you find the shoe that’s right for you!

H-stripes: Hogan renews itself and targets Generation Z

Posted on 12 October 2023 by Valeria Rusto

H-stripes: Hogan renews itself and targets Generation Z

The new Hogan fall/winter 2023-2024 collection is a real rebranding exercise: never before has it aimed at young people and shrugged off the adult air that has always distinguished it. That ‘grown-up’ look, gives way to a unisex, urban-style line designed for Generation Z and looking up to its ideals. Dictating the choice of shoes? Personal taste alone.

So let’s discover together what we at Fratinardi are sure will be the shoe of the year!

A winning move

Choosing a change of style is for Hogan the best thing it could have done to address the youth market. There is less and less difference between men’s and women’s fashion: cargo trousers, micro-tops and make-up no longer have a gender. You only have to look closely at the idols of the new generations to realise this: from Maneskin to Timotée Chalamet, to Harry Styles… The list could go on and on. A style that reflects the person, always.

It is crucial for fashion houses to acquire this information if they do not want to be outdated or lose an ever-growing share of the market. Hogan has kept up with the times, looking to the future without forgetting the past. Of course, this is hardly surprising: the Italian company has almost forty years of experience behind it. It knows the market, it knows fashions and above all, it knows how to win over the new generations. You don’t come four decades into the business without having foresight.

Gender-fluid fashion

As already mentioned, the new Hogan collection is based on the concept of gender-fluid, which indicates all those people who do not identify in any gender, in both, or who move between one and the other without distinction. Fashion in recent years is moving more and more towards this ideology and many collections of brands new and old make it its cornerstone: this is the idea behind h-stripes.

The new collection

But back to us, after the short paragraph on gender fluid, let’s talk about the brand new Hogan: street-style, unisex and simple to fit anyone without distinction. A collection based on the tastes of the very young and to which the Italian company opens its doors. Always of excellent quality, always versatile and always fashionable: even with the new rebranding, Hogan shoes are confirmed as a must-have.

Their simplicity makes them suitable for any occasion: perfect for school or university, a job interview and also great for toning down an overly formal outfit, when you are afraid of looking too stiff and feeling uncomfortable. A fantastic comfort-zone, therefore, that is unlikely to make you look out of place.

The real question is not why buy them, but why not: we at Fratinardi can’t really give you a valid reason not to buy a pair. Let’s see them together, then, and fall in love with these shoes with us.

The style

The new style is sporty but no less elegant. It features a thin sole and vertical lines and waves on the tread which, together with the H stitched on the upper, become the symbol of the new collection. The logo flakes off, becoming a minimal but incisive detail.

Colors

The neutral colours make it suitable for any outfit, especially the most distinctive and lively ones: very useful to balance even the most eccentric outfit:

the structure

The sole is made of memory foam, ideal for cushioning the foot during long walks in the city and makes wearing it a pleasure for the feet.

How to match them? Small style tips

As we said, they go with everything, but we don’t want to leave you without a few tips, especially when it comes to accessories.

When we saw them, we immediately said they would be perfect with the new Sprayground backpacks! Colourful, vibrant and in the street style of the Hogan collection, they will add a touch of eccentricity to your look and make it more personal:

But if what you are looking for is a more serious outfit, then we cannot but recommend the Piquadro line, which is especially suitable for working people. Comfort, quality and style always come first.

And if you are in the mood for something a little more subtle, then Valentino cannot fail to impress with its soft lines and soft, classic colours.

How tho choose the right size

Keep in mind, when buying your new Hogan shoes, that the model you wear will probably always fit a little snugly compared to the usual fit of other brands’ shoes. This especially applies to the Interactive.

We leave you here a table for men’s and women’s sizes, but when in doubt the ideal is to choose half a size smaller than your usual fit.

Always bear in mind that for WOMAN and JUNIOR fashion, European size 34 to 42 is used. For MEN, on the other hand, English size 5 to 12.

If in doubt, however, you can always ask our shop assistants (they will be happy to find the right number for you) or our online personal shopper (who will guide you in making the right choice).

Conclusion

We have come to the end of this article. You may have guessed our opinion: the new Hogan H-Stripes collection is fantastic and really appeals to everyone. However, if we really haven’t convinced you, we invite you to visit the Hogan category for other models (we have lots of them!).

“What if I don’t want Hogan?” In that case, then we cannot but recommend Geox, with the new Penelope Cruz capsule and the ever-present Spherica, Valleverde and NeroGiardini.

We look forward to seeing you in shop in Battipaglia (Salerno, Italia) and on our online shop Fratinardi.it/en!

Geox focuses on women: Penelope Cruz first brand ambassador

Posted on 10 October 2023 by Valeria Rusto

Geox focuses on women: Penelope Cruz first brand ambassador

The years of the pandemic were also difficult for Geox, and after some hesitation, the big investment was made: a rebranding campaign, starting with women. And who could be better chosen as a testimonial than Penelope Cruz?

Beautiful, brilliant and talented, this is not the first time the Oscar-winning actress has approached the world of fashion (remember Carpisa?), always accompanied by her inseparable sister Monica. The Cruzes have teamed up to design the new Geox collection, with modern lines and autumnal tones.

The collaboration

A lover of fashion since she was a child, the collaboration born between the Spanish actress and Geox is something you don’t expect but when it is there you wonder why it wasn’t there before.

Let’s be clear: before Cruz, Geox was already able to create quality and fashionable shoes by itself, but the Spanish actress (who designed the new capsule together with her sister) seems to have given an extra touch to the brand. An undoubtedly winning collaboration, perfectly in line with the Italian group’s strategy of targeting the women’s market.

Indeed, who better to talk to women than Cruz? She has energy and personality and has never hidden her human side: she knows how to please people. Perfect for Geox’s communication strategy, which has decided to have her design two seasons. Not only fall/winter 2023-2024, therefore, but also next spring/summer 2024 will see her stylist for the brand.

The new collection

Charming and fashionable, simple but feisty: these are the key words that best describe the capsule designed by the Cruz sisters.

The quality and comfort typical of GEOX, thanks to the breathable sole technology, blend with the timeless taste of Penelope and Monica. These shoes are perfect for supporting the foot in everyday challenges, whether it be a day at work, at the park with your dog or playing with your children.

A collection created by women for women. Always active and on the move, Geox aims to support them (literally) in their daily lives and in doing so, pays attention to style.

Not only Penelope Cruz at Fratinardi

Not only the new capsule by Penelope Cruz: at Fratinardi you will find a wide choice!

Geox shoes are more than just shoes: the patented technology of the breathable sole brings a series of not inconsiderable benefits to the foot.

This allows moisture to escape from the shoe, leaving the foot always dry. Perfect for men and women, they are ideal for facing the hectic rhythm of everyday life, whether it’s a long day at work or looking after the kids: Geox is with you.

Do you need a beautiful yet comfortable trainer, perfect for every hour of the day? Then the GEOX SPHERICA line is for you! The patented spherica technology allows you to combine comfort and style in a single shoe. This is thanks to a sphere placed in the centre of the sole that cushions shocks while walking, supporting the foot throughout the day.

This technology is designed for dynamic people who spend most of their day on their feet and have long walks planned. The SPHERICA line is aimed at both men and women and are ideal for active work and outings that involve a lot of time walking.

Not only trainers for him but also calf boots: they combine Geox’s innovative technology with class and elegance.

Similar to the SPHERICA technology, but designed for medium active people is the AERANTIS technology: thanks to the larger holes in the sole it allows better thermoregulation inside the shoe. It is activated by movement and comfort is maximised thanks to the optimised sole with geometric patterns:

For those who cannot renounce comfort but also elegance, on the other hand, the SIRON moccasin, in suede and visible stitching, is ideal: whether for a ceremony or work in the office, it is definitely the ideal choice.

More simple and youthful is the VELLETRI trainer: made of leather with contrasting details, it is designed for young adults who do not want to renounce the fashion and practicality typical of Geox.

For women, on the other hand, there is ILDE: the comfortable and fashionable trainer that, with its slight wedge, adds an extra touch to the shoe (and a few centimetres, I say this especially to the shorter ones)

Similar are the KENSY, practical and lightweight trainers:

Not just adult

Geox really thinks of everyone: children really are close to the company’s heart. If for adults the attention to detail and quality is utmost, for the little ones it exceeds all limits.

Ankle boots, trainers, amphibians and ballerinas: shoes suitable for every occasion, designed for little girls who are always in movement, who can’t resist running in any situation. Geox supports them in their adventures, whether they are at school or out walking with their parents, supporting their little adventurous steps.

And the same goes for boys, who are energetic and always ready to make new discoveries. For them too, Geox exceeds in quality and design, creating a unique shoe whose sole purpose is to accompany the child in daily activities. Running in the park will no longer be a problem for their little feet: the breathable sole will keep them from sweating and allow them to enjoy every moment in comfort.

Conclusion

As we have seen, Geox is the shoe for everyone: simple yet elegant, where quality and comfort have been the cornerstones of every creation since the company was founded in the 1990s.

Made in Italy and fashion are often synonymous and remain so in the Cruz sisters’ new capsule.

It is no coincidence to find Geox in shops and on the Fratinardi website: we have always been committed to selecting exceptionally well-made clothes and shoes, for him, for her and for the little ones.

Even for this fall/winter 2023-2024 season, we have strived to find you the best shoes on the market, suitable for every occasion: among them, how could Geox be missing? But in case this brand is just not for you, then look for the ideal shoe among our other top brands: Hogan, NeroGiardini and Valleverde are just some of those available at Fratinardi. You can find us in Battipaglia (Salerno, Italy), in our physical stores, and online at Fratinardi.it/en!

Hobo Bags: five reasons to follow the fall/winter 2023-2024 trend

Posted on 5 October 2023 by Valeria Rusto

Hobo Bags: five reasons to follow the fall/winter 2023-2024 trend

Once again this year, they are a must-have. In the new fall/winter 2023-2024 collections, hobo bags are a must! You can’t resist them, and yet, there are still those who haven’t decided to buy them.

For all those who haven’t yet, we at Fratinardi are here, ready to explain why you can’t renounce a beautiful hobo bag.

Original, quirky, iconic, colourful… With a banana instead of a handle (why? I don’t know, you’d have to ask Puppets&Puppets that)…

Hobo bags look good on everything (and everyone), they have a fascinating history, a soft shape and there are ones for all tastes and occasions.

Ready to discover the five reasons to follow this trend?

Number 1: They have a pretty good story

Hoboes are not born as bags, they become them.

Their history begins with the farmers of the United States of America and the tramps of the Great Depression. The term was perhaps coined from a fusion of the terms hoe boy or hoy boy, which in the 1930s took on the meaning of hobo.

At that time, it was not uncommon to see people travelling in cargo trains in search of fortune, collecting all their belongings in a bag tied to a stick.

To understand this, here is a photo of the time:

But it was the great Made in Italy fashion house Gucci that made it an accessory in the 1960s, becoming Jackie Kennedy‘s favourite handbag! With its soft lines and crescent shape, how can you resist the allure of a hobo?

Number 2: Suitable for all hours

Whether it’s for a day at the office, an aperitif in the city centre or an evening with your other half, hobo bags are never too much!

Do you need to carry your diary, lunchbox and all your tricks to get through an exciting day at work? Then this Ermanno Scervino hobo bag is for you! Available in both black and white, it allows you to be chic even when you want to pull your hair out of your head from too much work:

For those times when only a credit card, mobile phone or tissues can suffice, there is always Ermanno Scervino, with its range of minibags, ideal for a romantic dinner or a night out with friends:

Number 3: They are for all tastes

Whether you want a minimal, formal or extravagant style, such a bag can satisfy you.

Simple plain or studded with fringes, it doesn’t matter: everything you want can be found in a hobo bag, like in this fantastic Liu Jo.

Number 4: They also have a shoulder strap

Don’t underestimate the power of the shoulder bag, ever.

On hectic mornings it can really save your life: you sling it over your shoulder and it won’t fall off as you run to catch the bus. Not to mention those evenings when you’re up for hours, standing in the crowd dancing and having fun with your friends. Would you really spend them with your bag in one hand and a cocktail in the other?

The hobo bags here at Fratinardi.in/en all have shoulder straps, do I really need to give you more reasons to buy them all?

Number 5: They know how to be essential

No extra detail, none less. Hobo bags are exactly what you need. The same model can be casual and elegant, chic and essential.

They are a versatile accessory that you can hardly do without and if in its reinterpretations it has been winning over customers and maisons since the Sixties, there must be a reason!

Conclusion

As we have seen, hobo bags are very special and there really is something for everyone! This new (old) trend really has a lot to tell and can be more than versatile. Not to mention that the bag we choose can really tell a lot about us (especially how we wear it)!

Then, they are perfect to match our Dr. Martens shoes and Liu Jo trainers, as well as Marella and Gai Mattiolo dresses.

But if hobo bags really don’t convince you, we refer you to the fall/winter trends where you can choose the bag that’s right for you! And you already know where to buy it: in our store in Battipaglia (Salerno, Italy) or on Fratinardi.it/en

Paris Fashion Week 2023: five spring-summer 2024 trends to absolutely copy

Posted on 4 October 2023 by Valeria Rusto

Paris Fashion Week 2023: five spring-summer 2024 trends to absolutely copy

Ending on 3 October, Paris Fashion Week did not disappoint this year either, bringing unique pieces and looks to the catwalk that must absolutely get inspired by!

From white shirts worn lazily but always with style, to micro-micro shorts that leave no limits to the imagination, let’s discover together five trends you can’t give up in spring/summer 2024.

paris fashion week

NO.1: BLACK AND WHITE AS YIN AND YANG

As Dior teaches, there are colour combinations that never die. One of these is definitely the black-white combo.

Leave the colours in the wardrobe, at least when you go to work, and make room for white shirts worn with studied ‘laziness‘. Open at the front, seemingly falling off, match them with structured and geometric trousers and skirts, strictly black!

Balmain, Dior and Peter Do show us how to match these garments:

NO. 2: LEATHER IS A MUST

Like Sandy in the end of Grease, cover yourself in leather from head to toe and run to conquer not the handsome guy on duty, but the streets of your city!

In his fashion show, Rick Owens takes us through leather clothes and futuristic looks that are not exactly suitable for everyday life, while clearing customs on a material that is often considered only for winter or in any case not very suitable for summer.

rickowen-ss24

So go for leather bodices, as well as skirts, dresses and trousers for a casual and sexy look. Then don’t forget the leather jacket, to stay in theme even on cooler evenings. They will hardly forget you!

NO. 3: FLOWER-MANIA

Creating wonderful bouquets, Balmain uses leather, plastic and fabric to cover dresses and bags with colourful three-dimensional flowers.

balmain-ss24-paris.fashion-week

But that’s not all! They also come back as prints of dresses with vintage tones revisited, looking like something straight out of the 1950s.

NO. 4: VERY SHORT

For this spring/summer 2024, Miu Miu and Isabel Marant leave no room for the imagination, offering dresses and shorts that are as short as they can be.

So let’s unleash freedom and show our legs without shame, as climate change looms and next summer will be decidedly hot.

N.5: GREEN IS THE NEW BLACK

And speaking of climate change, Stella MCCartney brings us a new totally green line, with natural fabrics appearing on the catwalk for the first time. One of these is kelsun, a yarn obtained from seaweed that does not harm the environment.

Yes, green is also a trend, with garments close to Generation Z and its ideals, which does not neglect style and does not fail to follow trends.

Conclusion

Broadly speaking, this is how we will be dressing next spring: sensuality, elegance and quality are the keywords of Paris Fashion Week. We at Fratinardi have taken note of them and look forward to bringing them to you via our trusted brands, such as Relish, 4GIVENESS and Marella.

Let’s not forget, though, that we are in autumn and before thinking about the next season, we still have to fill our wardrobes for the current one. To do this, of course, there’s us and our online shop!

Dr. Martens: five interesting facts about the shoe that made amphibian history

Posted on 28 September 2023 by Valeria Rusto

Dr. Martens: five interesting facts about the shoe that made amphibian history

Love them or hate them, we all know Dr Martens: always different, always the same, useful for brightening up the office and perfect for rainy days.

They are recognisable from a mile away and yet few people have any idea of their history. Born of misfortune, they became the wealth of those who created them. As the saying goes? Fortune favours the bold, and Dr Maertens (the real one, not the shoe) had plenty of both.

To celebrate the new fall/winter 2023-2024 collection, discover with us of Fratinardi five curiosities you definitely don’t know about the most loved shoe of the last decades

1. They were born as orthopaedic shoes

This is undoubtedly the most well-known thing about Dr. Martens, but how many really know the reason why it was created?

It all starts in 1943, when German doctor Klaus Maertens breaks his foot while skiing during a military leave. It was during his convalescence period that he realised how uncomfortable classic shoes with leather soles could be.

He then decided to invent a new type of sole softened by an air cushion. This is why Dr. Martens are comfortable and support the stride so well.

Only after the war was over he produced the first model by himself, but did not manage to sell it until 1947, when, with the help of his old college colleague, Dr. Funk, he opened the first shoe company.

2: the market? Dominated by housewives!

Yes, in the 1950s, the main purchasers of Dr. Martens were German housewives. They dominated 80% of the market.

Can you imagine an elegant German housewife cleaning house with amphibians? It must have looked something like this:

It has to be said: who can blame them! They are the perfect shoes to tackle a life as busy as only a housewife can be.

3: They soon became the shoes of soldiers (and not only)

In the 1950s, Funk and Maertens opened up to international trade, starting to produce shoes for the British army. This was thanks to the R. Griggs Group Ltd., who bought the patent to beat off competitors from G.B. Britons, who produced amphibious boots for the army.

It was they who created the Dr. Martens we know today, adding the yellow stitching between the sole and upper and the black and yellow tongue, now undisputed symbols of these shoes.

At the end of the 1960s, Dr. Martens became everybody’s shoe: from soldier to policeman, from postman to factory worker. Everybody wears Dr. Martens!

And if you still haven’t bought them, it’s time to go to Fratinardi.it/en to remedy the situation!

4: In Italy it arrives thanks to music

The first appearance of this footwear in Italy is attributed to an Anglo-Italian musician from the group BlackJack: Alan Targer-Addams.

Moving frequently between our country and England, he began to wear them following English fashion, among the first ever here in Italy!

5: Funk excluded from the name!

Dr. Funk was excluded from the brand name with a stupid but understandable reason: his name sounds too much like F*UCK.

Where can I buy Dr. Martens?

But at Fratinardi’s, of course! If you have even remotely considered buying a pair of Dr. Martens, we are for you.

Helpfulness and kindness are what you will find in our boutiques and in our personal shopper. Available in black, but also in powder pink, the new collection will leave you open-mouthed among moccasins, classic amphibians and in revisited versions to guarantee you a shopping session that fully suits your needs!

And what about our pairings? Have you ever thought how Dr. Martens could look so good under a Marella denim dress or a Gai Mattiolo tweed suit? Really perfect for any occasion!

Conclusion

There’s not much to say, Dr. Martens have come a long way from ’43 to today! A good eighty years of history, of failures and recoveries through a changing society.

They have lost their initial use, their subsequent meaning, becoming today a trend that has so much to tell. Just think, they have even been created in a vegan version!

If this post has got you at least partly passionate about the history of these shoes, then what are you waiting for to buy them in our shop? They are all there, even the originals! We are waiting for you on fratinardi.it/en or in our store in Battipaglia (Salerno, Itally)!

5 must-haves for preparing the perfect layette for your baby

Posted on 22 September 2023 by Valeria Rusto

5 must-haves for preparing the perfect layette for your baby

There is nothing sweeter for an expectant mother than buying the first baby clothes for the newborn baby: wandering around the shops, choosing the softest and cutest onesies, imagining your baby wearing them… This is where the first doubts arise.

Which material is most suitable? Buttons at the back or at the front? Socks yes or socks no? The questions are potentially endless and getting out of them seems impossible. Or nearly!

That is why we at Fratinardi have decided to help all mothers-to-be (and not only!) in their search for the perfect layette for winter.

Corredino: what is it and what is it for?

Among the most tender things to buy during pregnancy, the layette is usually given as a gift to new parents, but more and more mothers are choosing to buy it themselves.

It includes all the useful items for baby’s hygiene in the first months and the necessary clothes:

covers;
caps;
towels;
underwear (T-shirts, bodysuits…);
dresses and onesies;
bibs;
socks;
changing mat; dummies; feeding bottles; nappies…

It serves to prepare mum and dad for every eventuality and need of the little one, and don’t worry in case something is missing: you can always buy it later. The important thing is that you have the essential items with you to welcome him into his new home.

And if we at Fratinardi can’t offer you a changing table and dummy, we can certainly help you with the rest!

TIP NUMBER 1: COVER FIRST

A newborn baby cannot tell you if it is cold or hot, you will have to figure that out. How?

One of the most common methods is certainly to touch the nape of the neck and the neck of the baby, if these are too warm or cold, then you will have to cover or uncover the baby accordingly.

The ideal is to use a blanket that can be taken off and put on when needed, preferably made of wool or chenille, or in any case soft fabrics that will not irritate your baby’s skin.

For you, we have selected these from Maglificio di Verona, made of 100% pure virgin Merino wool, which will keep your baby warm in the winter months.

TIP NUMBER 2: JUMPSUITS ARE NEVER ENOUGH!

And no, not because your babies are already fashion addicts, but out of pure practical sense: babies tend to get dirty a lot. They regurgitate, they drool and… well, we won’t go into details. Just know that you will need them so that you are never unprepared!

The real question is: how to choose them? There are many different types: full jumpsuits, separates (jersey and trousers), footless jumpsuits, open at the back, at the front, at the bottom, without a collar, with a collar… We could go on and on!

There is no single criterion for choosing, other than assessing how you are most comfortable when changing and which baby prefers (his cries will let you know, don’t worry). The important thing is to choose warm, natural fabrics, especially if the baby is born in the middle of winter, such as wool and warm cotton.

In our decades of experience, we feel we must recommend these models:

The Maglificio di Verona footless sleepsuit is perfect to combine with birth shoes to keep little feet warm! Both made of virgin wool, they are perfect for tackling the winter cold and giving tenderness to your little bundle of love! We show it to you in cream, but other colours are also available.

The Nanan one-piece onieses, on the other hand, is made of cotton. They are available with or without collar depending on your and your child’s preferences!

For those who prefer the normal jumpsuit, we have selected some garments from Maglificio di Verona, again in virgin wool, to match our birth shoes from the same collection!

TIP NUMBER 3: THE BODYSUIT TO HOLD THE NAPPY IN PLACE

Babies move around a lot and their little jerks risk causing the nappy to move! The ideal way to keep him still is to use a bodysuit.

Always made of natural materials, in colder seasons we recommend it in warm cotton and long sleeves, like this one by Kioki.

TIP NUMBER 4: THE BIB

An essential element in a newborn’s layette, they serve to prevent stains on their pretty clothes. Indeed, it is likely that the baby will regurgitate milk after eating and so it will be easier and more immediate to clean them and their clothes.

For you, we have selected bibs from the Coccodè line, made of cotton with a button fastening.

And Nanan, with its cute prints!

TIP NUMBER 5: THE CAP

To protect the forehead and ears from blows during the winter months, a good hat is without doubt ideal! It does not squeeze the baby’s little head, which is still soft after birth, and keeps it warm during the first outings.

Nanan and Maglificio di Verona have created some very cute ones, perfect for the colder seasons.

Conclusion

Whether the baby is your own or you are looking for the perfect gift, a layette is always a welcome present and with this mini-guide you certainly won’t be able to go wrong when choosing your purchases!

For more models and much more for your baby, we look forward to seeing you in our store in Battipaglia (Salerno, Italia) and online at Fratinardi.it/en!