EMPORIO ARMANI COLLECTION SPRING-SUMMER 2018

Are you passionate about Armani Jeans?

 Dear fashion victims, starting this season, Spring-Summer 2018, the main lines Armani Jeans and Armani Collezioni will come together under the umbrella of Emporio Armani.
“Everyone has a different story…and everyone wears Emporio Armani”
The advertisement campaign byEmporio Armani for the Spring-Summer 2018 featured
various people, each and every one with a unique story to tell, a world to discover full of
unexpected events. Real folks, different for age, jobs and countries. Men and women selected through a street casting in Italy and some major European cities.

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HOW TO CHOOSE THE RIGHT SHOES FOR YOUR KID?

Hot to pick up the right footwear for your kid?

A recent study conducted by the “National Health Institute” reveals that at least 2/3 of the kids wear the wrong size of shoes, of which the 47% wears a size less, the 18% two sizes less, the 24% just the right size but with no space to let the foot grow and only the 11% wears the right size in proportion to the growth of the feet. As a result, approximately 65% of the kids has their feet growth impaired and 30% can incur into feet deformity as hallux valgus. So, dear parents, it is imperative to pick the right size for your kids’ shoes. Continue reading

PITTI BIMBO 86: THE FALL-WINTER TRENDS 2018-19

Pitti Immagine Bimbo, 86th edition. 

We could not miss the usual meeting with the previews on kids fashion, the new edition of the international exhibition Pitti Immagine Bimbo.
Pitti Bimbo is a true landmark, taking in Florence, dedicated to the kids fashion, lifestyle and more. We uncovered for you the next, innovative trends for kids of the next season.
Pitti Bimbo, as usual for this format, opened and welcomed us with the magic of cinema in the shape of Pitti Live Movie, transforming the saloon in a grand film festival dedicated to the contemporary styles of kids, in addition to posters and special works of international artists.

pitti bimbo

Many great news for the juniors, all available at Fratinardi: great classics, casual collections, urban lines and research brands.
Liu Jo and Twin Set are back, together with many research brands and other consolidated firms, for all those fond of casual chic solutions and able to knowingly mix design, style and innovation. Made in Italy and more, easy and chic high-quality collections await you at most convenient prices! Continue reading

CLOTHING AND ACCESSORIES, THE HANDY MANUAL FOR NEO- MOTHERS

“Once upon a time…” that’s the very beginning of a tale, when a young couple eagerly awaits the arrival of their child. The images are there in the head, blueprints of that magic, first embrace. But how to readily prepare yourself for the much-expected new-born?
Here for you, future moms and dads, a practical manual to prepare yourself at best.
– LINEN
It is necessary to choose a line of cotton bodies, mixed among long and short sleeves, at least a ten to never run out since kids always get dirty. Bodies are preferable to cotton shirts, since they fully cover both the back and the belly. Dear neo-mothers, also add to your stock several pairs of shorts and some spongy pant to line the diapers. Continue reading

“WE WEAR CULTURE”: THE FASHION PROJECT BY GOOGLE

When did the jeans come to light? Where does our outfits come from? What about the sneakers? Have you ever wondered the much dear friends? Have you ever tried understanding fashion and the so-called “trends” and how do they shape our daily life?

All the answers you were looking for will be provided by the project “WE WEAR CULTURE”, jumped under the lime lights of the new platform “Google Arts & Culture”, easily accessible on g.co/wewearculture by any device iOS and Android. Just download the app and hop ip. Continue reading

HOGAN COLLECTION F/W 2017-18

Collection Fall/Winter 2017 – 18 by Hogan is finally available at Fratinardi. Hogan has always meant elegance and sobriety, conquering the market with its “luxury sneakers”, absolutely loved by the customers.
The brand strategy for the Fall-Winter season is daring and will be centred on the youngest and most ironic side of the product. The password is “trendy”. In addition to the most iconic models, such as Interactive, Olympia and H222, Hogan will bet on Derby, formal footwear with heels. To complete the set, Rebel cannot be missing: metropolitan and timeless.  Continue reading