Valued at $8 billion. Distributed in 100 countries. 800 models. These are not just numbers, but the history and the present of the Birkenstock brand.
Birkenstock as simple, perfect beauty. Says Barbie.
The heels lower, touching the ground, bringing the doll created by Ruth Handler ever closer to normality. Yes, after the great success of the film Barbie, the world’s much-loved sandals take on another meaning that goes beyond the perfection and beauty intended by a twelve heel and raised heel. One of the most appreciated meanings after seeing the film with truly astonishing takings, was the acceptance of oneself and how even with a pair of Birkenstocks on one’s feet one can be perfect, beautiful and above all humanly simple. For this reason, in the final scene of the film, when the protagonist, as Barbara Millicent Roberts, chooses to leave Barbieland for the real world, she wears Birkenstocks, specifically the Arizona Big Buckle Slide Sandal in the powder pink version.
Birkenstocks are more than just sandals: they have become a style icon that has conquered the fashion world and beyond. We discover three surprising aspects that make Birkenstocks a must-have option for many.
Steve Jobs: A Fan Of Birkenstocks
Not many people know that the visionary co-founder of Apple, Steve Jobs, loved to wear Birkenstocks, especially the Arizona model. This detail is not just a curiosity, but a tribute to Jobs’ philosophy of choosing products that combine form and function. Jobs’ preference for Birkenstocks helped make these shoes not only an icon of comfort, but also of style in the world of technology and beyond. But why did he love them so much?
Birkenstock: Anatomical Footbed Innovators
Founded back in 1774 in Germany, Birkenstock is famous for introducing the concept of the anatomically shaped footbed. This innovation not only offers superior comfort, but also supports foot health by improving posture and reducing pain. The ergonomic design of Birkenstock sandals is based on centuries of craftsmanship, making them an ideal choice for those seeking maximum comfort without compromising on style.
Popularity Celebrities: From Kate Moss to Madonna
In recent years, Birkenstocks have seen an exponential rise in popularity thanks to the support of celebrities such as Kate Moss and Madonna. These fashion icons, after photo shoots and covers in magazines emblematic of the fashion universe, have made Birkenstock sandals a style statement worldwide, showing how comfort and elegance can go hand in hand. The influence of stars such as Moss and Madonna has made Birkenstocks a must-have in many shoe collections, pushing the brand to new heights of global recognition.
Birkenstocks continue to be a favourite footwear option for many not only for their comfort and ergonomic design, but also for their iconic status in the world of fashion and popular culture. From Steve Jobs wearing them during his groundbreaking presentations to celebrities like Kate Moss adopting them in their everyday style, Birkenstocks prove that comfort can be chic. Find out how these historic shoes continue to redefine fashion without sacrificing foot comfort. And remember: Barbie says it too.