Geox focuses on women: Penelope Cruz first brand ambassador
The years of the pandemic were also difficult for Geox, and after some hesitation, the big investment was made: a rebranding campaign, starting with women. And who could be better chosen as a testimonial than Penelope Cruz?
Beautiful, brilliant and talented, this is not the first time the Oscar-winning actress has approached the world of fashion (remember Carpisa?), always accompanied by her inseparable sister Monica. The Cruzes have teamed up to design the new Geox collection, with modern lines and autumnal tones.
The collaboration
A lover of fashion since she was a child, the collaboration born between the Spanish actress and Geox is something you don’t expect but when it is there you wonder why it wasn’t there before.
Let’s be clear: before Cruz, Geox was already able to create quality and fashionable shoes by itself, but the Spanish actress (who designed the new capsule together with her sister) seems to have given an extra touch to the brand. An undoubtedly winning collaboration, perfectly in line with the Italian group’s strategy of targeting the women’s market.
Indeed, who better to talk to women than Cruz? She has energy and personality and has never hidden her human side: she knows how to please people. Perfect for Geox’s communication strategy, which has decided to have her design two seasons. Not only fall/winter 2023-2024, therefore, but also next spring/summer 2024 will see her stylist for the brand.
The new collection
Charming and fashionable, simple but feisty: these are the key words that best describe the capsule designed by the Cruz sisters.
The quality and comfort typical of GEOX, thanks to the breathable sole technology, blend with the timeless taste of Penelope and Monica. These shoes are perfect for supporting the foot in everyday challenges, whether it be a day at work, at the park with your dog or playing with your children.
A collection created by women for women. Always active and on the move, Geox aims to support them (literally) in their daily lives and in doing so, pays attention to style.
Not only Penelope Cruz at Fratinardi
Not only the new capsule by Penelope Cruz: at Fratinardi you will find a wide choice!
Geox shoes are more than just shoes: the patented technology of the breathable sole brings a series of not inconsiderable benefits to the foot.
This allows moisture to escape from the shoe, leaving the foot always dry. Perfect for men and women, they are ideal for facing the hectic rhythm of everyday life, whether it’s a long day at work or looking after the kids: Geox is with you.
Do you need a beautiful yet comfortable trainer, perfect for every hour of the day? Then the GEOX SPHERICA line is for you! The patented spherica technology allows you to combine comfort and style in a single shoe. This is thanks to a sphere placed in the centre of the sole that cushions shocks while walking, supporting the foot throughout the day.
This technology is designed for dynamic people who spend most of their day on their feet and have long walks planned. The SPHERICA line is aimed at both men and women and are ideal for active work and outings that involve a lot of time walking.
Not only trainers for him but also calf boots: they combine Geox’s innovative technology with class and elegance.
Similar to the SPHERICA technology, but designed for medium active people is the AERANTIS technology: thanks to the larger holes in the sole it allows better thermoregulation inside the shoe. It is activated by movement and comfort is maximised thanks to the optimised sole with geometric patterns:
For those who cannot renounce comfort but also elegance, on the other hand, the SIRON moccasin, in suede and visible stitching, is ideal: whether for a ceremony or work in the office, it is definitely the ideal choice.
More simple and youthful is the VELLETRI trainer: made of leather with contrasting details, it is designed for young adults who do not want to renounce the fashion and practicality typical of Geox.
For women, on the other hand, there is ILDE: the comfortable and fashionable trainer that, with its slight wedge, adds an extra touch to the shoe (and a few centimetres, I say this especially to the shorter ones)
Similar are the KENSY, practical and lightweight trainers:
Not just adult
Geox really thinks of everyone: children really are close to the company’s heart. If for adults the attention to detail and quality is utmost, for the little ones it exceeds all limits.
Ankle boots, trainers, amphibians and ballerinas: shoes suitable for every occasion, designed for little girls who are always in movement, who can’t resist running in any situation. Geox supports them in their adventures, whether they are at school or out walking with their parents, supporting their little adventurous steps.
And the same goes for boys, who are energetic and always ready to make new discoveries. For them too, Geox exceeds in quality and design, creating a unique shoe whose sole purpose is to accompany the child in daily activities. Running in the park will no longer be a problem for their little feet: the breathable sole will keep them from sweating and allow them to enjoy every moment in comfort.
Conclusion
As we have seen, Geox is the shoe for everyone: simple yet elegant, where quality and comfort have been the cornerstones of every creation since the company was founded in the 1990s.
Made in Italy and fashion are often synonymous and remain so in the Cruz sisters’ new capsule.
It is no coincidence to find Geox in shops and on the Fratinardi website: we have always been committed to selecting exceptionally well-made clothes and shoes, for him, for her and for the little ones.
Even for this fall/winter 2023-2024 season, we have strived to find you the best shoes on the market, suitable for every occasion: among them, how could Geox be missing? But in case this brand is just not for you, then look for the ideal shoe among our other top brands: Hogan, NeroGiardini and Valleverde are just some of those available at Fratinardi. You can find us in Battipaglia (Salerno, Italy), in our physical stores, and online at Fratinardi.it/en!