In the dynamic panorama of contemporary fashion, where style and innovation constantly merge, the Italian brand Hogan stands out for its ability to anticipate trends and interpret the desires of the new generations. With the launch of its latest creations, the H-Stripes and Hyperactive trainers, Hogan aims to redefine the concept of sports footwear, offering an experience that goes far beyond simply wearing a pair of shoes.
Here at Fratinardi, we have been selling the Hogan brand since its inception and if in forty years we have never taken a step backwards, it is because they represent the concept of quality craftsmanship and Made in Italy style to the full.
In Hogan shoes, quality meets style, proving to be a brand capable of constantly knowing and exploring new trends, without ever disappointing and falling into the banal! A safe choice for many young people and not only.
Hogan H-Stripes
The H-Stripes trainers embody the essence of the Gen-Z style, reinterpreted in an innovative and never dull way. The bold and eye-catching design of the H-Stripes once again places the iconic side “H” at the centre of attention, transforming it into a dynamic and distinctive element. This detail not only gives the shoes a unique character but also makes them instantly recognisable, together with the vertical lines on the sole that characterise the design, hence Stripes.
Their main characteristic, however, is that they are unisex, fully reflecting the canons of a fashion in which the boundary between male and female is so blurred as to be almost non-existent. So men’s shoes and women’s shoes no longer have any difference!
Hogan Hyperactive
With the Hyperactive trainers, Hogan pushes the boundaries of innovation and style even further. These shoes represent a perfect fusion of technical functionality and contemporary design, responding to the needs of a generation increasingly focused on performance and comfort without ever sacrificing style.
The Hyperactive shoes are distinguished by their oversized sole, which not only lends a bold air but also offers excellent cushioning, ideal for facing the challenges of urban life. Technical details, such as innovative materials and high-quality finishes, combine with design elements to create a perfect harmony between form and function. These shoes are a must-have for every fashion-loving woman!
The juxtaposition of tones and shades of colour makes their design eye-catching, revealing Hogan’s intention to create a shoe that remains anchored in the past (the high sole and shape of the shoe are very reminiscent of more traditional models), without ever losing sight of the tastes of Gen-Z and Millennials.
Trainers for the new generation
In recent years, from a casual, leisure shoe, the trainer has increasingly become a versatile accessory suitable for the most diverse occasions and it is no longer so rare to see even a groom (or bride) wear them on their wedding day. Comfortable, simple and elegant, they have become a must-have and sometimes even a luxury item.
With its latest creations, Hogan demonstrates that it fully understands this cultural evolution, offering footwear that not only satisfies consumers’ aesthetic desires but also meets their needs for comfort, functionality and sustainability. The H-Stripes and Hyperactive embody the essence of contemporary style, offering a bold and compelling vision of the future of fashion.
To these, then, it will not be difficult to match the new Hogan bags. Comfortable and spacious, these hobo bags are no match for the classic tote and shopping bag. These, too, reflect the tastes of the younger generation, with minimalist designs and bright colours.
The fit
This is a question we are often asked, especially before an online purchase. The Hogan fit is larger than the classic one. That’s why we recommend always buying a size smaller than you would normally buy.
Moreover, Hogan often uses its own size chart: here is a comparison with the European one
| Men European Size | Hogan Size |
| 39 | 5 |
| 39.5 | 5.5 |
| 40 | 6 |
| 40.5 | 6.5 |
| 41 | 7 |
| 41.5 | 7.5 |
| 42 | 8 |
| 42.5 | 8.5 |
| 43 | 9 |
| 43.5 | 9.5 |
| 44 | 10 |
| 44.5 | 10.5 |
| 45 | 11 |
| 45.5 | 11.5 |
| 46 | 12 |
| 46.5 | 12.5 |
| 47 | 13 |
| Women European Size | Hogan Size |
| 35 | 5 |
| 35.5 | 5.5 |
| 36 | 6 |
| 36.5 | 6.5 |
| 37 | 7 |
| 37.5 | 7.5 |
| 38 | 8 |
| 38.5 | 8.5 |
| 39 | 9 |
| 39.5 | 9.5 |
| 40 | 10 |
| 40.5 | 10.5 |
| 41 | 11 |
Conclusion
With its new H-Stripes and Hyperactive trainers, Hogan confirms itself as a reference point in the world of youth fashion. These shoes are not only a symbol of style and prestige but also represent an opportunity to express one’s individuality. For Millennials and Gen Z looking for a shoe that is simple and sophisticated, comfortable and durable, Hogan gives them a definite answer.
At Fratinardi we are proud to offer you the best of these collections! To buy your own pair of Hogan, not only of these two lines, you can rely on our online shop, Fratinardi.it, or purchase them in shop, in Battipaglia (Salerno, Italy).
We are waiting for you!