Giorgio Armani, the prestigious Italian fashion designer also known as Re Giorgio (King
Giorgio), just about to turn 83, is rearranging his brands, true giants of the Italian fashion industry.
<<It is mandatory to catch up in fashion with our times. This necessary feat might include some risk>> In an interview, Giorgio Armani has defined his move as a rearrangement of the brands business plans, bred out of desire to move on to a wider range of customers, including refined women just as sporty girls.
The result. A rich, explosive brand.
