H-stripes: Hogan renews itself and targets Generation Z

The new Hogan fall/winter 2023-2024 collection is a real rebranding exercise: never before has it aimed at young people and shrugged off the adult air that has always distinguished it. That ‘grown-up’ look, gives way to a unisex, urban-style line designed for Generation Z and looking up to its ideals. Dictating the choice of shoes? Personal taste alone.

So let’s discover together what we at Fratinardi are sure will be the shoe of the year!

A winning move

Choosing a change of style is for Hogan the best thing it could have done to address the youth market. There is less and less difference between men’s and women’s fashion: cargo trousers, micro-tops and make-up no longer have a gender. You only have to look closely at the idols of the new generations to realise this: from Maneskin to Timotée Chalamet, to Harry Styles… The list could go on and on. A style that reflects the person, always.

It is crucial for fashion houses to acquire this information if they do not want to be outdated or lose an ever-growing share of the market. Hogan has kept up with the times, looking to the future without forgetting the past. Of course, this is hardly surprising: the Italian company has almost forty years of experience behind it. It knows the market, it knows fashions and above all, it knows how to win over the new generations. You don’t come four decades into the business without having foresight.

Gender-fluid fashion

As already mentioned, the new Hogan collection is based on the concept of gender-fluid, which indicates all those people who do not identify in any gender, in both, or who move between one and the other without distinction. Fashion in recent years is moving more and more towards this ideology and many collections of brands new and old make it its cornerstone: this is the idea behind h-stripes.

The new collection

But back to us, after the short paragraph on gender fluid, let’s talk about the brand new Hogan: street-style, unisex and simple to fit anyone without distinction. A collection based on the tastes of the very young and to which the Italian company opens its doors. Always of excellent quality, always versatile and always fashionable: even with the new rebranding, Hogan shoes are confirmed as a must-have.

Their simplicity makes them suitable for any occasion: perfect for school or university, a job interview and also great for toning down an overly formal outfit, when you are afraid of looking too stiff and feeling uncomfortable. A fantastic comfort-zone, therefore, that is unlikely to make you look out of place.

The real question is not why buy them, but why not: we at Fratinardi can’t really give you a valid reason not to buy a pair. Let’s see them together, then, and fall in love with these shoes with us.

The style

The new style is sporty but no less elegant. It features a thin sole and vertical lines and waves on the tread which, together with the H stitched on the upper, become the symbol of the new collection. The logo flakes off, becoming a minimal but incisive detail.

Colors

The neutral colours make it suitable for any outfit, especially the most distinctive and lively ones: very useful to balance even the most eccentric outfit:

the structure

The sole is made of memory foam, ideal for cushioning the foot during long walks in the city and makes wearing it a pleasure for the feet.

How to match them? Small style tips

As we said, they go with everything, but we don’t want to leave you without a few tips, especially when it comes to accessories.

When we saw them, we immediately said they would be perfect with the new Sprayground backpacks! Colourful, vibrant and in the street style of the Hogan collection, they will add a touch of eccentricity to your look and make it more personal:

But if what you are looking for is a more serious outfit, then we cannot but recommend the Piquadro line, which is especially suitable for working people. Comfort, quality and style always come first.

And if you are in the mood for something a little more subtle, then Valentino cannot fail to impress with its soft lines and soft, classic colours.

How tho choose the right size

Keep in mind, when buying your new Hogan shoes, that the model you wear will probably always fit a little snugly compared to the usual fit of other brands’ shoes. This especially applies to the Interactive.

We leave you here a table for men’s and women’s sizes, but when in doubt the ideal is to choose half a size smaller than your usual fit.

Always bear in mind that for WOMAN and JUNIOR fashion, European size 34 to 42 is used. For MEN, on the other hand, English size 5 to 12.

If in doubt, however, you can always ask our shop assistants (they will be happy to find the right number for you) or our online personal shopper (who will guide you in making the right choice).

Conclusion

We have come to the end of this article. You may have guessed our opinion: the new Hogan H-Stripes collection is fantastic and really appeals to everyone. However, if we really haven’t convinced you, we invite you to visit the Hogan category for other models (we have lots of them!).

“What if I don’t want Hogan?” In that case, then we cannot but recommend Geox, with the new Penelope Cruz capsule and the ever-present Spherica, Valleverde and NeroGiardini.

We look forward to seeing you in shop in Battipaglia (Salerno, Italia) and on our online shop Fratinardi.it/en!