Fendi

The Italian ladies who love luxury have actually five great allied: Paola, Anna, Franca, Carla Fendi and Aida.

A generation of designers at the turn luxury into minimalist fashion. Fendi is an eclectic brand Made in Italy that has an history of live art and harmony embodied in its simple, linear and chic logo. Born in 1925 in Via del Plebiscito, Rome, Fendi was only a small and elegant shop, famous mainly for the production of accessories and some items such as fur muffs, gloves with fur. The quality of the bags produced is such that in the 1930 and 1940 the fame of this works goes beyond the national borders.

The FENDISSIMA style increases in perfect union with an emerging fashion promise as Karl Lagerfeld. From 1965 Lagerfeld became the kaiser of fashion for the fashion house. Between Karl Lagerfeld and the brand Fendi was born and the most romantic love story: Lagerfeld itself structures the famous logo and styleof the famous brand.

FENDI is actually in the hall of fame of prêt à porter. For nearly five decades Fendi is the queen of haute couture in the world. Europe, Japan, Asia and the United States become a fan of his unique style. An example? The birth of a cult: the Baguette bag, owened by star as  Madonna, Naomi Campbell, Gwynetrh Paltrow. 

The fashion and passion reverberate in the pure style of Fendi. Also art and cinema courting the famous italian fashion brand. Fordord Francis Coppola, Zeffirelli, Sergio Leone, Martin Scorsese and Giuseppe Tornatore are some of the filmmakers who wanted the fashion house for their most valuable films.